On this project, my role involved creating mood boards and sketches, working with the client to build a design system, and creating visual assets for their WordPress site.

Adobe Illustrator and Photoshop

Given the client logo, I created some mood boards for potential design directions. After discussing these ideas with the client, we finalized a design direction. For the first round of deliverables, I sent over some black-and-white design sketches to discuss and refine. Once we locked down the visual look and feel, the client gave me a list of different components and ideas that would need to be visually represented on their new website, such as AI, security, and compliance. Based on these prompts and our new design system, I created a variety of visual assets to be used accross their website and for promotional materials.